Wednesday, October 10, 2012

TBS Tips: Branding Your Wedding

Today, one of the hottest trends for brides & grooms is the idea of "branding" your wedding.  Most couples do this through a custom monogram.  And today, custom means out of the box ideas, new looks and something that others haven't seen before!  The idea then is to use this monogram on everything from invitations to the lighting.  This monogram becomes familiar to guests and easy to recognize as their specific wedding.  

When branding your wedding, there are a few things to think about before you start the process. 

#1.  Do your research.  What type of wedding are you having?  Does your wedding have a retro feel, or maybe it's extremely modern?  Is it country or black tie?  These are all things to consider, because your wedding logo should reflect the overall feel.  Remember, if you're sending these out with your save-the-dates or invitations, this is likely the first impression people will have of your upcoming nuptials. 

#2.  Use fonts which also reflect your wedding theme.  If you're having a Retro, throw-back wedding, you'll want to use a vintage style font. There are plenty of places to find free fonts on line.  Choose a few and see which ones you end up liking best. 

#3.  Think outside of the box.  We have all see the stiff 3 letters side-by-side before ... so why not try something different?  Choose a round monogram instead of square, try a distressed look instead of clean lines.  If you're wanting to really "brand" your wedding, you'll need to do something a little bit different.

#4.  Colors ... try to stay fairly basic with your colors.  When you start adding multiple colors, it can become confusing to guests.  I say stick with 2 or 3 .. and personally, I like the more monochromatic look.    Whatever you do, keep it consistent with colors in the wedding.  For instance, if you're doing a white and black themed wedding ... don't have a brown logo :)  Keep it classy & simple friends!

#5.  Once you have created your logo, make sure you really utilize it.  You'll want use it for save-the-dates, invitations, programs, menus, napkins, drinks, favors, and even in your lighting.  We love using special lighting effects to create your monogram on the dance floor ... perfect while you dancing the night away!

Hope you found these tips helpful!  

Photo Credit: [Source][Source]

Happy Planning!
Natalie Imhoff
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